Technology

As technology advances it is becoming easier for the average film maker to make something that is the same quality as a blockbuster film. The internet has played a huge role in the way that films are viewed, short films are constantly being uploaded to YouTube and less and less is being spent of advertising through a prodcution company as the internet is an incredible medium which can allow something made by an amateur film maker to be viewed by millions. The costs of cameras is also falling as the technology is advancing and becoming cheaper to produce. Cameras like the Canon 6D are extremely high quality and can produce films that are on par with the likes of hollywood blockbusters. Films can also be edited for less. Macs are a prime example of how editing has become a lot cheaper as they come with iMovie and Final Cut Pro.


In 2008, Plunkett said that “A new generation of UK media power players are ditching the traditional gatekeepers and going straight to their audience via the web” This quote only represents the popular growth of the Internet and the success that artists and creators of media can express their ideas to their audiences through the use of the World Wide Web.