Institution

For a film to be successful it often needs the help of a large, well established distributor. The largest distributors in the UK are Paramount pictures, 20th century Fox and Icon Film Distribution. It is important that a movie uses the correct distributor that suits its budget and suits the production. 20th Century Fox have distributed films such as Ice Age, Avatar and more recently, Dawn of the Planet of the Apes. 20th Century Fox mainly focuses on distributing large blockbuster films.

Paramount Pictures, similar to 20th Century Fox focus mainly on distributing on large blockbusters such as The Godfather (1972), Anchorman, Transformers Age of Extinction. It is clear that Paramount Pictures have no interest in smaller scale films such as ours (No Escape) so Paramount would be an inappropriate choice in distributor.

Icon Film are known for distributing smaller scale films, these include 4:44 Last day on Earth, On the road and Paranormal Activity which was created on a budget of $15000  The film earned nearly $108 million at the U.S. box office and a further $85 million internationally for a worldwide total of $193 million. Seeing as our short film (No Escape) is going to be a low budget production it would be wise to choose Icon Films to distribute the film due to their previous success with other low budget productions.